{"id":652,"date":"2025-07-18T15:06:00","date_gmt":"2025-07-18T13:06:00","guid":{"rendered":"https:\/\/zelatyna-demo.pl\/?p=652"},"modified":"2025-07-18T15:06:02","modified_gmt":"2025-07-18T13:06:02","slug":"we-attended-ism-cologne-2025","status":"publish","type":"post","link":"https:\/\/zelatyna-demo.pl\/de\/we-attended-ism-cologne-2025\/","title":{"rendered":"We Attended ISM Cologne 2025"},"content":{"rendered":"\n<p>From February 2\u20135, 2025, our team visited the prestigious ISM Cologne trade fair \u2013 the world\u2019s largest event for the sweets and snacks industry, organized by Koelnmesse. Each year, the fair attracts over 1,500 exhibitors and around 32,000 visitors from 135 countries.<\/p>\n\n\n\n<p><strong>What drew us to ISM?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Broad showcase of trends<\/strong> \u2013 from production technologies, sweet and savory snacks, to innovative formats like <em>Sweet Week Talks &amp; Tasting<\/em> and dedicated sections for <em>Halal<\/em> and <em>Trend Snacks<\/em><\/li>\n\n\n\n<li><strong>Global innovations<\/strong> \u2013 numerous premieres of new products, including sour candy sheets, Dubai-origin chocolates, and sweets with freeze-dried fruits, demonstrating how dynamic and fast-evolving the confectionery segment of FMCG truly is<\/li>\n\n\n\n<li><strong>Top-level networking<\/strong> \u2013 hundreds of meetings with industry professionals, trendsetters, and suppliers in the confectionery sector<\/li>\n<\/ul>\n\n\n\n<p><strong>We attended as visitors<\/strong>, which allowed us to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Explore the latest global trends in ingredient production \u2013 especially collagen and functional additives<\/li>\n\n\n\n<li>Draw inspiration from innovative products and packaging solutions<\/li>\n\n\n\n<li>Establish valuable business contacts and gain a deeper understanding of international market expectations<\/li>\n<\/ul>\n\n\n\n<p>You can see a photo from our visit above \u2013 thank you for the inspiring time at Sweet Week, and we\u2019re already planning to take part in the next edition!<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/zelatyna-demo.pl\/wp-content\/uploads\/2025\/07\/teade-fair-ISM-3.jpg\" alt=\"\" class=\"wp-image-654\" srcset=\"https:\/\/zelatyna-demo.pl\/wp-content\/uploads\/2025\/07\/teade-fair-ISM-3.jpg 768w, https:\/\/zelatyna-demo.pl\/wp-content\/uploads\/2025\/07\/teade-fair-ISM-3-225x300.jpg 225w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/zelatyna-demo.pl\/wp-content\/uploads\/2025\/07\/trade-fair-ISM-4.jpg\" alt=\"\" class=\"wp-image-655\" srcset=\"https:\/\/zelatyna-demo.pl\/wp-content\/uploads\/2025\/07\/trade-fair-ISM-4.jpg 768w, https:\/\/zelatyna-demo.pl\/wp-content\/uploads\/2025\/07\/trade-fair-ISM-4-225x300.jpg 225w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/zelatyna-demo.pl\/wp-content\/uploads\/2025\/07\/trade-fair-ISM-1.jpg\" alt=\"\" class=\"wp-image-656\" srcset=\"https:\/\/zelatyna-demo.pl\/wp-content\/uploads\/2025\/07\/trade-fair-ISM-1.jpg 768w, https:\/\/zelatyna-demo.pl\/wp-content\/uploads\/2025\/07\/trade-fair-ISM-1-225x300.jpg 225w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>From February 2\u20135, 2025, our team visited the prestigious ISM Cologne trade fair \u2013 the world\u2019s largest event for the sweets and snacks industry, organized by Koelnmesse. Each year, the fair attracts over 1,500 exhibitors and around 32,000 visitors from 135 countries. What drew us to ISM? We attended as visitors, which allowed us to: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"class_list":["post-652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/zelatyna-demo.pl\/de\/wp-json\/wp\/v2\/posts\/652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zelatyna-demo.pl\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zelatyna-demo.pl\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zelatyna-demo.pl\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zelatyna-demo.pl\/de\/wp-json\/wp\/v2\/comments?post=652"}],"version-history":[{"count":1,"href":"https:\/\/zelatyna-demo.pl\/de\/wp-json\/wp\/v2\/posts\/652\/revisions"}],"predecessor-version":[{"id":657,"href":"https:\/\/zelatyna-demo.pl\/de\/wp-json\/wp\/v2\/posts\/652\/revisions\/657"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zelatyna-demo.pl\/de\/wp-json\/wp\/v2\/media\/653"}],"wp:attachment":[{"href":"https:\/\/zelatyna-demo.pl\/de\/wp-json\/wp\/v2\/media?parent=652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zelatyna-demo.pl\/de\/wp-json\/wp\/v2\/categories?post=652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zelatyna-demo.pl\/de\/wp-json\/wp\/v2\/tags?post=652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}